 Reporters like examples, case studies, interesting details and fascinating client situations." Sally Cates, director of public relations at Dynasty Financial Partner |
Voices 5 big mistakes advisors make with the media
Sally Cates | Financial Planning, April 2018
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Summary: When dealing with the media, there are five common mistakes that financial advisors tend to make. I should know. I’ve been helping advisors hone their discussions with reporters for 25 years and I’ve seen some doozies. Here is the best advice I can offer, whether you are speaking to the press for the first time, or have been doing it for years.
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